About Us
Built for the Next Generation of Small Business Owners
A more accessible, disciplined, and operator-first generation of small business ownership.
Our Story
Bridging the Gap in ETA
Pioneer SMB was founded to solve a major gap in ETA: exceptional operators want to own small businesses, but lack the capital, diligence support, and structured post-close guidance needed to succeed.
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At the same time, investors want access to professionally underwritten SMB opportunities with real governance and transparency.
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Pioneer SMB bridges this gap.
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We fund operators, perform institutional-grade diligence, and implement structured CFO oversight to support long-term operator and investor success.
Mission
To align capital, diligence, and execution—empowering operators to confidently acquire and run small businesses while delivering strong, risk-adjusted opportunities to investors.
Vision
A more accessible, disciplined, and operator-first generation of small business ownership.
Our Philosophy
What Guides Us
People First
We begin with the operator. Strong CEOs build strong companies.
Diligence Driven
We validate every assumption—financial, operational, legal, and strategic.
Downside Protected
Our structures focus on resilience and capital preservation.
Aligned Incentives
We co-invest in every deal
Leadership
Meet Our Founders
Adam Foster
Managing Director
Experienced ETA investor and operator strategist specializing in operational diligence, leadership assessment, and post-close growth execution.
Avinash Ram
Managing Director
Corporate M&A attorney turned SMB investor. Brings legal rigor, deal structuring expertise, and hands-on operational experience.
Zachary Jensen
Managing Director & CFO
Multi-deal SMB operator and financial strategist. Leads Pioneer's underwriting, investor protection, and financial oversight programs.
Ready to Start Your Journey?
Connect with our team to discuss how Pioneer can support your acquisition or investment goals.